http://www.pickarticle.com/ Articles at Pick Article Directory - Submit Your Articles en-us http://www.pickarticle.com/business/project-management/what-is-the-importance-of-online-reputation-management.html http://www.pickarticle.com/business/project-management/what-is-the-importance-of-online-reputation-management.html Mon, 06 Sep 2010 02:35:03 -0500 The smooth functioning of your business also depends on the positive brand identity of your business. In the current scenario when most of the businesses are being operated online or are being promoted online, it is pivotal to enhance the online reputation of your company.

It is observed that most of the companies include reputation management as a part of their online marketing and promotions planning. On the other hand, there are a few companies that devise their online PR management or online reputation management plan only when they come know about any negative comments or negative publicity about themselves.

Negative publicity can be a complaint from an unsatisfied client/s; a rumor spread by a competitor/s or may be any other way of degrading your company’s reputation in the market.

There are a number of websites that entertain such kinds of complaints or gimmicks and often these websites rank much better than the company’s own site. It is a normal human tendency that before buying a product or availing a service, we try and research about it and read its reviews. Also, it is a fact that we tend to pay more attention to all the negative comments rather than the positive reviews about a company or a brand.

Hence, because of this these websites receive more clicks and have a good page rank.

It is important to eliminate the negative buzz about your company and stress more on online public relations/reputation management.
There are various tools for online reputation management like: - writing testimonials, blog articles, writing comments etc.

]]> http://www.pickarticle.com/business/project-management/the-process-areas-of-cmmi-model.html http://www.pickarticle.com/business/project-management/the-process-areas-of-cmmi-model.html Sun, 22 Aug 2010 08:55:42 -0500 The full CMMI model contains 22 Process Areas, each containing a series of practices designed to accomplish one or more goals. As a general rule, each Process Area can be implemented on its own, independent of the others. Yet as you become familiar with the model, you’ll find that many of the Process Areas in CMMI are related to each other, add strength to each other, and build upon each other.

You might find it helpful or handy to inter relate Process Areas by grouping them into functional categories. Using or even recognizing this grouping is not mandatory for model success, but you might find it’s a useful way of organizing things in your head. The grouping is sorted like this: in the model, six Process Areas (PAs) deal with project management, six deal with engineering, five others deal with the support functions of project execution, and five deal with process management within the organization.

Here’s how the PAs are organized by functional category.

Project Management:
• Project Planning
• Project Monitoring and Control
• Integrated Project Management
• Quantitative Project Management
• Risk Management
• Supplier Agreement Management

Engineering:
• Requirements Management
• Requirements Development
• Verification
• Validation
• Technical Solution
• Product Integration

Support:
• Process and Product Quality Assurance
• Configuration Management
• Measurement and Analysis
• Decision Analysis and Resolution
• Causal Analysis and Resolution

Process Management:
• Organizational Process Focus
• Organizational Process Definition
• Organizational Training
• Organizational Process Performance
• Organizational Innovation and Deployment

Each PA is supported by one or more specific goals, which can be reached using the recommended specific practices. To support the implementation of each PA, CMMI also uses generic goals. The generic goals help institutionalize the activities of a Process Area into a project. There are five generic goals, each with its own generic practices.

That’s a lot of best-practice data. And if you were to look at the CMMI components as a single model, the way that ISO 9001 and Six Sigma are, you might reach the conclusion that there’s more than enough there, maybe too much. But CMMI was designed with scalability in mind. In fact, you can implement CMMI within your organization one of three ways. In each way, you select only certain portions of the model to use: portions that best suit your own process improvement needs, portions that address your chief management concerns, portions that get you to your process goals. One way is called the Continuous Representation. Another is called the Staged Representation. The third way in my term is called the “any way you want” way.

]]>